One customer journey

Audience → useful content → your website → a working action → evidence.

Course 4: a shared brief, formats, hooks, production handoffs and distribution.

Last session: GitHub, code and deployment.

Today: separate agents, a reviewed improvement and a reason for someone to visit.

Do these three things

1. Open your live website and GitHub repository.
2. Show one improvement you made since the previous class.
3. Try a classmate’s website and give one useful piece of feedback.

Finish with

Your live website, repository and one useful piece of feedback.

Do these three things

1. Give a research agent your business idea, current website and the customer you think it serves.
2. Find public discussions, reviews and competitor offers. Record exact sources and separate evidence from assumptions.
3. Use a second agent to challenge the findings. Choose one problem to test with a real customer.

Finish with

A sourced customer brief: audience, three recurring problems and five interview questions.

Do these three things

1. Swap websites with a classmate.
2. Give them 30 seconds to explain the offer and find the next step.
3. Write down one confusing thing to fix.

Finish with

Three observed improvements.

Do these three things

1. Write who you help and what they can do.
2. Improve the headline and one button.
3. Ask a classmate to explain the offer back to you.

Finish with

One audience, one offer, one next step.

Do these three things

1. Find an open-source project relevant to your business.
2. Check its license, setup and required services.
3. Try one small reusable part and credit the source.

Finish with

A reuse decision with source and license.

Do these three things

1. Open the agent you already use and inspect its tools, workspace and permissions.
2. Ask it to complete one small task using a sample file or your project.
3. Check the result and identify where to review actions, stop work and remove access.

Finish with

A tested task and a short list of what your agent can read and change.

Do these three things

1. Choose a recurring task for your business, such as summarising project progress.
2. Ask an agent to compare OpenClaw and one relevant alternative using their current official documentation.
3. Try the task with an available tool and sample data. Record setup effort and limitations.

Finish with

A reasoned tool choice and one reviewed sample output.

Dots can continue work between conversations, use a cloud computer and work through permitted connections. They can delegate tasks while you keep talking.

• Messaging is how you talk to it.
• Apps/plugins expose the services and actions you permit.
• Local computer access is a separate connection; the computer must be available for local work.

It does not automatically have access to everything you own. Show the actual connection and permission settings before the demonstration.

How Dots work ↗ · Controls and stopping work ↗

Do these three things

1. Write a shared brief and assign specific files.
2. Use separate chats for the page, integration and review.
3. Combine the changes, test, then let one person commit.

Finish with

Three agent roles, clear ownership and one integrated change.

Do these three things

1. Choose one: Stripe payments, Supabase data or Resend email.
2. Ask your agent for the smallest working integration.
3. Test it and record what actually happened.

Finish with

One complete conversion workflow.

Do these three things

1. Choose one offer and price. Ask an agent to find the simplest payment setup for your site.
2. Create a sandbox Payment Link or test Checkout and connect your website’s payment button.
3. Complete a test payment and check it in Stripe. Review how fulfilment will confirm payment.

Finish with

A working test checkout and a clear payment confirmation path.

Do these three things

1. Choose one thing your business needs to save, such as enquiries or customer records.
2. Ask an agent to create the smallest table and connection, with appropriate access rules.
3. Save and reload a test record. Check that another user cannot read private records.

Finish with

One saved record, a working interface and tested access rules.

Do these three things

1. Choose one useful trigger: an enquiry confirmation, welcome email or delivery of a resource.
2. Verify your sending domain and ask an agent to connect Resend through server-side code.
3. Send to your own address. Check the logs, actual inbox and what happens when sending fails.

Finish with

A tested email triggered by a real action on your site.

Do these three things

1. In NFC Tools, write your live HTTPS website as a URL record.
2. Read it back and tap with another phone.
3. Test the customer action after the website opens.

Finish with

A programmed tag, label and observed test.

Do these three things

1. Ask a classmate to complete the customer action.
2. Record one problem and fix it.
3. Repeat the same test.

Finish with

A customer test and one verified fix.

Do these three things

1. Review the changes and deploy your website.
2. Test the live customer journey.
3. Share the link and name your next action.

Finish with

A launch record and seven-day experiment.

Do these three things

1. Choose one specific customer group.
2. Find five relevant public opportunities.
3. Draft one useful invitation for human review.

Finish with

One promotion and five next actions.

Do these three things

1. Use your customer research to choose one small problem you can help solve for free.
2. Ask an agent to draft a useful checklist, template or short guide. Review every claim and example.
3. Add a clear landing-page CTA. Test download or email delivery; explain what people are signing up for.

Finish with

One useful resource, a working delivery path and a link you can share.

Do these three things

1. Choose a real improvement from your website.
2. Record a short demo or use a prepared ComfyUI workflow.
3. Add a factual caption and test the website link.

Finish with

One finished asset, caption and CTA.

Do these three things

1. Give a planning agent your customer research, website and one real feature to show.
2. Choose a how-to, product demo, comparison, or before/after with evidence. Use the format that makes your offer clear.
3. Write one shared brief: audience, useful promise, tone, format and website action. Give it to every content agent.

Finish with

A five-line brief and one chosen format. Timebox: 5 minutes.

Do these three things

1. Start a writing agent with the shared brief. Ask for two openings: a useful outcome and a customer problem.
2. Build three beats: hook → real demonstration or useful advice → one website CTA. For a carousel, make each beat a card.
3. Check that the opening promise is delivered. If you have a real interview, turn one approved insight into a clip and an email.

Finish with

Two hooks, one short script and a shot or card list. Timebox: 5 minutes.

Do these three things

1. Give a creation agent your approved brief, script and available assets. Use a prepared ComfyUI setup or record your product screen.
2. With ComfyUI, follow the nodes from prompt to output. Compare two visual directions by changing one input; keep model and seed fixed.
3. Choose one result, add readable copy and a CTA. Save the asset and workflow JSON with model/source notes in your project.

Finish with

One visual, carousel or short demo ready for review. Timebox: 12 minutes.

Do these three things

1. Start a review agent, then swap with a classmate: check the product, claims, visuals, captions and CTA on a phone.
2. Choose one channel your customer uses. Prepare the caption, working link, owner and posting time; approve the post yourself.
3. Keep the demo and CTA fixed when comparing your two hooks. Log impressions, link clicks and enquiries after comparable time windows.

Finish with

A reviewed post, one fixed issue and a simple results log. Timebox: 8 minutes.

Do these three things

1. Choose one analytics tool.
2. Connect it and visit your own live website.
3. Find the test activity in its dashboard.

Finish with

One working analytics setup with evidence.

Each team: 60 seconds

1. Who is your customer, and what can they do now?
2. Show one before/after improvement and its commit.
3. Which agent handoff helped? What did you correct?
4. Who will see the site next, through which channel, and when?