01 From prototype to first clients02 Build a path from interest to evidence03 What are you actually being asked to do?04 Eight required portfolio items05 Two assessed parts. Both must pass.06 Explain the opportunity and your choice07 A prototype must let someone do something08 What counts as testing evidence?09 Make the before-and-after reasoning visible10 Explain your tools and your own contribution11 Your ad should lead somewhere useful12 Replace a claim with an observation13 Find your biggest missing piece14 Who needs this enough to respond?15 Write your offer in one sentence16 Match acquisition to your project17 Where could the right people be?18 A lead needs a reason to be on the list19 Ask for evidence, not invented contacts20 Build five useful starting records21 Bring back one candidate worth discussing22 A CRM remembers the relationship23 Choose tools by the job they do24 Attio: start with a small shared pipeline25 Import, review, and move one record26 HubSpot or folk: choose for your workflow27 Twenty: explore a customisable CRM28 Okra CRM focuses on inbound enquiries29 Demonstrate the complete lead journey30 Use LEGIT AGENTIC or Ora to find friction31 Move a record when something actually happens32 Every active lead needs a next action33 Make the list usable by someone else34 Give someone a reason to answer35 Learn about what already happens36 Respect the answer, including no37 Write three drafts and review one closely38 Connect the advertisement to the next step39 Check the handoff, not just the button40 Count each step separately41 Decide what the evidence would change42 Where does this work go?43 A complete evidence chain44 Say what you did and what you learned45 What makes a portfolio stronger?46 Can another person follow your evidence?47 Resolve these before you submit48 One customer. One question. One action.